Branding Standards
To communicate effectively with Chamber members, volunteers, professional staff and the community, The Greater Sarasota Chamber of Commerce has established a unified institutional brand and has launched an integrated marketing program. These actions will reduce the fragmented impact of competing messages and logos from outside media and from different councils within the organization, and they will significantly enhance the consistency and coordination of The Chamber's communication efforts.
By adhering to the communication policies outlined in these style guides, all media, Chamber members, volunteers and staff can help The GSCC communicate more effectively. The Chamber encourages all media, members, volunteers and staff to support the integrated marketing program through the adoption of these guidelines, which provide the flexibility to achieve specific marketing goals while benefiting The Chamber, its members and the community as a whole.
The Communications Style Guide and Visual Standards Guide are important reference tools for The Chamber, as well as external constituents in referring to and using the name of the organization and its many councils, programs and events in a consistent manner.
Download Our Communications Standards Manual
Download Our Visual Standards Manual
