SARASOTA, Fla. (February 16, 2022) - The Greater Sarasota Chamber of Commerce welcomes Catherine as Vice President, following a decade with the Ballston Business Improvement District as Chief Marketing Officer located in Arlington, VA. She will be responsible for membership experience to Connect, Promote and Support 1,200 member businesses thriving in the Sarasota Chamber community.
"Our team is thrilled to welcome Catherine to the Chamber team. Her experience in the Chamber and economic development realms will be a true asset as we continue to grow and expand our services and programs to the Sarasota region," stated Heather Kasten, President/CEO
Catherine brings over 25 years of experience serving the business community and commercial real estate industry in the Washington, DC, metropolitan area. In addition, she offers an extensive background in non-profit management, marketing, communications, event management, and operations.
During her tenure, the Ballston Business Improvement District was recognized for excellence in marketing and strategic public relations, winning several Communicator and MarCom awards. In 2017 she was honored with a SmartCEO Brava award. In her role, Catherine facilitated two re-branding initiatives. She also planned Taste of Arlington, an award-winning festival attracting 50,000 attendees to Ballston.
Prior to the Ballston BID, Catherine served as Vice President of the Alexandria Chamber of Commerce. While at the Chamber, she was instrumental in growing membership and establishing the Alexandria Professional Women's Network.
“A premier quality of life is directly related to the success of the business community,” says Catherine Roper, Vice President. “I’m excited to deliver bold opportunities and connections through Chamber programs that support our members’ growth and shine a spotlight on their success in the community.”
Catherine is a graduate of George Mason University earning a B.S. in business management. She is a graduate of the Leadership Arlington, VA class of 2018. She served on the Board of her homeowner's association, continues to volunteer as a member of the Women's Auxiliary of the American Legion, and loves coaching and swimming as a three-time finisher of the Great Chesapeake Bay 4.4-mile swim. She is a proud mother of two adult sons who look forward to visiting Sarasota!