This is going to be a great month for our members. We start off the month celebrating all the working women out there with our Women At Work luncheon this Friday, May 6th. The chamber team has created an amazing lineup for this luncheon, and we’re looking forward to seeing you there. We also want to promote and acknowledge all of our local small businesses for National Small Business Week from May 1-7th. Small businesses are the heart and soul of our country and our Sarasota community. When you have the opportunity to shop locally, you are helping your neighbors keep our local economy strong.
Can you imagine a community with no small businesses? And speaking of small businesses, you will not want to miss our Annual Frank G. Berlin Sr. Small Business Awards luncheon scheduled for Friday, June 17th, at the Hyatt Regency Sarasota. We will be honoring 27 small business finalists at this luncheon and sharing the great work they do.
The Giving Challenge wrapped up last week with a record 46,000 donors and 669 local charities supported- WOW, what a generous community we live in. Wishing you and your family a wonderful month of May, and thank you for being a treasured member of the Greater Sarasota Chamber of Commerce.
• Rumble with vulnerability: “We must be able to step into the arena and rumble with being vulnerable,” Johnson says. One way to get there? Ask your team and colleagues the tough questions about each other, the kinds of queries that lead Johnson’s ViDL Solutions colleagues to recognize when she’s overwhelmed. Rumbling with vulnerability, adds Johnson, isn’t weakness. It’s showing up even when the outcome of a given situation is in doubt and/or “you have no control over what other people say or think about you.”
I think Brown, in a 2017 LinkedIn post talking about the Roosevelt quote’s impact on her, hits it at as good, if not better, than the original. “If you’re not in the arena and also getting your ass kicked on occasion,” Brown says, “I’m not interested in your feedback about my work — period.”
400 Attendees Honor Robert Lane with Spirit of Sarasota Award; Leaders also LEARNED CRUCIAL TOOLS TO HELP RETAIN TALENT in the workplace
SARASOTA, Fla. (February 16, 2022) - The Greater Sarasota Chamber of Commerce welcomes Catherine as Vice President, following a decade with the Ballston Business Improvement District as Chief Marketing Officer located in Arlington, VA. She will be responsible for membership experience to Connect, Promote and Support 1,200 member businesses thriving in the Sarasota Chamber community.
"Our team is thrilled to welcome Catherine to the Chamber team. Her experience in the Chamber and economic development realms will be a true asset as we continue to grow and expand our services and programs to the Sarasota region," stated Heather Kasten, President/CEO
Catherine brings over 25 years of experience serving the business community and commercial real estate industry in the Washington, DC, metropolitan area. In addition, she offers an extensive background in non-profit management, marketing, communications, event management, and operations.
During her tenure, the Ballston Business Improvement District was recognized for excellence in marketing and strategic public relations, winning several Communicator and MarCom awards. In 2017 she was honored with a SmartCEO Brava award. In her role, Catherine facilitated two re-branding initiatives. She also planned Taste of Arlington, an award-winning festival attracting 50,000 attendees to Ballston.
Prior to the Ballston BID, Catherine served as Vice President of the Alexandria Chamber of Commerce. While at the Chamber, she was instrumental in growing membership and establishing the Alexandria Professional Women's Network.
“A premier quality of life is directly related to the success of the business community,” says Catherine Roper, Vice President. “I’m excited to deliver bold opportunities and connections through Chamber programs that support our members’ growth and shine a spotlight on their success in the community.”
Catherine is a graduate of George Mason University earning a B.S. in business management. She is a graduate of the Leadership Arlington, VA class of 2018. She served on the Board of her homeowner's association, continues to volunteer as a member of the Women's Auxiliary of the American Legion, and loves coaching and swimming as a three-time finisher of the Great Chesapeake Bay 4.4-mile swim. She is a proud mother of two adult sons who look forward to visiting Sarasota!
Article also available at HeraldTribune.com
Leadership matters and it’s not for the faint of heart. It’s a critically important concept, and a focus for your Greater of Sarasota Chamber of Commerce team in 2022.
Leadership starts at the top and is usually the difference between a company that excels and one that struggles. At the Chamber, we are diligently working to build, support and grow leaders in the business community and the community as a whole. We understand that supporting and strengthening leaders creates the opportunity to unlock new economic opportunities and is a building block for private sector job growth.
So, when it comes to leadership from the business community, where does the rubber meet the road in 2022?
On Feb. 10, we will be hosting our annual “Party By The Bay" event at the bayfront lawn of the Van Wezel. This event brings community leaders together to enjoy an evening of delicious foods, cocktails, and conversations with the backdrop of a Sarasota sunset. Bringing leaders together in a world-class setting for a very special evening is an event that you won’t want to miss. For more information on this event and all Chamber programs, please contact email@example.com.
We have a full docket of opportunities and challenges before us in Sarasota, all of which are things that need our collective attention, engagement and leadership in order to continue to have a strong and robust economy for us to live and work in.
The Greater Sarasota Chamber of Commerce works to cultivate Sarasota's prosperity and quality of life through our member businesses.
Small Business Saturday is a good thing. But this year–and all subsequent ones, if you ask us–let’s celebrate a season of small, a season of local. Why settle for just one day?
If you ask a child about something they like, most of them will tell you two is better than one and three is even better than that. When it comes to shopping small, we have to concur. A whole season celebrating the efforts and offerings of small business is better than just one day.
Here’s why and how to create an entire shopping small/shopping local season either instead of or in addition to Small Business Saturday. We believe this is one of the best ways you can use your marketing efforts as 2021 winds down.
Why Shop Small?
Many small businesses were hit exceptionally hard because of their lack of e-commerce options. While big box stores gobbled up the lion’s share of online orders (Walmart’s online orders increased by 79% in the 3rd quarter of 2020 alone), many small businesses struggled to launch an online component, much less market that one was available. It was a hard learned lesson and one many simply weren’t prepared for.
When we talk about shopping small or shopping local, we always mention how the money stays in town. But let’s break that down a bit so that you can share these statistics in your Small Business Saturday or Season marketing.
According to Fundera, “small businesses generate $68 of local economic return for every $100 spent with them.” On the other hand, it’s estimated that for every $100 spent at a large business, only $43 stays in the community, according to the Civic Economics Study in Grand Rapids, Michigan.
Get the entire infographic created by Score.org and sponsored by Nav here.
A local business that is thriving and growing is also much more likely to:
Plus, there is a difference between shopping small and shopping local.
Shop local suggests people should support local businesses that started and operate within your city or area. These are mom and pop businesses.
Shop small, on the other hand, has a much more encompassing reach with a small business defined by the SBA as any business employing less than 500 people with revenue under $7.5 million. Small Business Saturday as launched by American Express is likely using this definition (Small Business Saturday is a registered trademark of American Express).
Chambers that don’t want to alienate some members may advance the shop small cause, instead of shop local, although the marketing campaigns are often considered the same.
$10 is Enough For Small Business Saturday or Season
As we run shop local campaigns, we often pitch the idea that any amount helps. Customers may wonder if that is true. Can ten dollars spent at a local store really have that large of an impact on the community? What’s the difference buying something on Amazon or a big box store, rather than a local one?
But the impact is sizable.
It’s estimated that over $9.3 billion would be returned to our US economy if every family spent just $10 a month at a local business. That’s not even one one meal of spending a month! It’s really only a few cups of coffee or a glass of wine a month. What a tremendous impact we could have if everyone could commit to that.
And we’re not suggesting additional spending. We’re simply advising willing supporters to switch the $10 a month they’re currently spending elsewhere to $10 with local businesses.
That’s it and that small spend can have a huge impact.
The Season of Small Business Saturday Expands
American Express, Amazon, and others large companies have done a commendable job at bringing attention to the vulnerability of small business these days. Those who were operating with minimal profits and savings were hit extremely hard by the COVID closures.
Many big businesses stepped up to help and starting running funds, offering grants, contests, marketing, and sales opportunities for small businesses on their well-known e-commerce sites.
Amazon and Walmart both allow independent sellers or small businesses on their sites, for instance. Lenovo offered small business and minority-owned business grants as did Fed Ex.
But while these programs are wonderful, YOUR Chamber is better suited to be able to ensure that individual small businesses in your community get the assistance they need.
Small businesses need all of us through the holiday season and beyond.
EAT. SIP. SHOP. PLAY LOCAL
(c) Christina Metcalf, Frank J. Kenny